5 essential Website features in 2016

If you want to catch-up with your competitors and stay updated, remember these 5 essential must-haves for your website in 2016.


1. Responsive Design

In 2016 we can see around 50% of all website traffic coming from mobile devices and tablets.

In April 2015 Google launched their new update focused on Mobile Friendly design. This new update gives priority to websites which are prepared to be viewed on any device.

Advantage:

Consumers now demand mobile friendly sites, regardless of what you are selling, marketing or promoting. If your website is not fully responsive you may struggle to be found and keep users on your site.


2. User Experience (UX), User Interface (UI)

User experience (UX) can be defined as the overall experience a person goes through while engaged on your website.

Good User interface (UI) is all about helping the user to accomplish a given task as simply and efficiently as possible.

Advantage:

UX is a broad concept that incorporates a number of website features such as responsive design, relevant product information and functional navigation. Better UX means closer engagement with visitors, which in turn leads to greater conversion rates.

UI is crucial to the overall success of your website as poor UI can leave users frustrated, lost and confused, or even worse all three! Better UI brings effective ways to help visitor use the website in easy and quick manner.


3. Differentiate yourself

With the rise in off-the-shelf website solutions, such as WordPress and Wix, a lot of websites are beginning to have a number of noticeable similarities, including, look, feel, style, design and user experience (UX).

Advantage:

Clear differentiation from your competitors gives you the opportunity to meet the exact requirements of your target market.


4. Engaging Calls to Action

Consumers have rapidly reducing attention spans, largely thanks to social media and the popularity of scrolling through news feeds and content.

As such, your website needs to effectively attract, engage and maintain consumer's attention. Specifically designed, well placed banners and calls to action are vital in ensuring this.

Advantage:

Consumers are becoming accustomed to flicking through pages and websites. Right placing of the calls to action buttons will help increase their visibility and helps deliver the message


5. Utilising Big Data & Analytics

Having the ability to collect analytics and utilise the data to make more informed business decisions will provide you with a huge advantage. The battle is now to understand your customers and their characteristics while providing them with tailored information and offers.

Advantage:

Using this information, including their demographic, geographic and shopping preferences, your website will result in increased level of engagement and conversion ratio.

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